PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

by Pauline Jakober
Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come across the more questionable methods. You know the kind I’m talking about, those unsolicited emails and calls with one goal: to scare a business into thinking there’s something terribly wrong with their current pay-per-click program.Read the full article