The Funniest Brands In Online Marketing

by Matthew Yeoman
If you have paid any attention to some of the biggest online marketing campaigns you’ll know one thing for sure: Funny sells online. This is because laughter is deeply connected to happiness, and emotions are what truly drive people to share content. If you’re looking to use emotions to drive your online marketing, ‘happy’ is a good one for your customers to feel.Read the full article

Old Spice | The Man Your Man Could Smell Like

We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.


DollarShaveClub.com - Our Blades Are F***ing Great

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out http://www.dollarshaveclub.com Artist: Kennedy Song: Karate http://www.kennedykarate.com Written By: Michael Dubin Directed By: Lucia Aniello http://www.pauliluproductions.com


Old Spice | Blown Mind

Watch this super-powerful explosion-scented commercial, but only if you like having your mind blown into 1,000 smaller, better minds. Created by W+K. Directed by Tim and Eric from the Tim and Eric Awesome Show, Great Job!


Dollar Shave Club's Razor Strategy: CEO | CNBC

CNBC's Sara Eisen speaks to Michael Dubin, Dollar Shave Club CEO, about the shave club's ad strategy and outlook for the men's shave market. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Dollar Shave Club's Razor Strategy: CEO | CNBC


Old Spice Man Internet Responses



  • Unilever Buys Dollar Shave Club

    wsj.com - 27 readers - Unilever to buy Dollar Shave Club for $1 billion in challenge to P&G’s Gillette.

  • Hey Old Spice haters, sales are up 107%

    adweek.com - 2 readers - (Old spice victory) The applause for Old Spice's incredible YouTube blitz this month hadn't even died down when critics started panning the effort as ineffective. Rushing to judgment, some bloggers cited 52-week sales figures from before the video responses launched as a sign that Wieden + Kennedy's efforts were underwhelming.