The Future of PR: Tech-Driven Media Intelligence [Infographic]

The public relations industry's growth slowed globally to single digits in 2015, despite PR's high value to companies that employ it, according to an infographic by MediaMiser. Overall, PR's conversion rates are 20-50 times those of advertising, but the media industry—including people's media consumption habits—has been rapidly changing, the infographic points out.Read the full article