When Facts Fall Short: Why Brands Need a Point of View

Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Twelve hours later, the post was removed from the site. 1 Since 2013, the incident has served as an interesting learning experience for content marketers. The article itself wasn’t all that controversial.Read the full article