‘All the different bits of tech’: Brands still struggle proving content marketing ROI

At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came together to discuss what they’re grappling with in the industry. A common theme emerged: Brands, agencies and publishers alike all continue to struggle with proving the return on investment. While challenges around ROI are as old as marketing itself, the age of platforms has ...Read the full article