Before you write one word of a sales page, do this first…

by Derek Halpern
And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain. When I sell something, I often use the generic “Introducing Product Name,” as the headline on my sales page. And if you’re the type of person who reads and analyzes what other people do, you might come to the conclusion: “Oh! Derek writes good sales pages.Read the full article