‘Clients don’t know the effort that goes into it’: Confessions of an agency PR pro

by Lucia Moses
Clients want good press — but they want it to be effortless and they’d like it to be free. Enter the PR professional, who has to manage those often unrealistic expectations. In the latest installment of our anonymous Confessions, an agency PR pro vents about how clients don’t understand the work that goes into getting that press, and why media companies are the worst at being t ...Read the full article