Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming

by Tanya Dua
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video expected to account for 82 percent of all internet traffic by 2020, according to Cisco’s June 2016 Visual Networking Index report, more brands are likely to take the leap. Here’s what they can keep in mind, according to brands that have already tested the waters: Dunkin’ Donuts While ...Read the full article