Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]

You know how valuable a brand can be. Globally recognized brands can be worth hundreds of millions of dollars. But many businesses struggle with the question of how to cultivate a valuable brand. How can you capture "lightning in a bottle?" Through science, it turns out! In their recent book, The Physics of Brand: Understand the Forces Behind Brands That Matter, three of ma ...Read the full article