Why there’s a really good chance you’re working a K-beauty trend

Earlier this month, CosmoProf Asia—a business-to-business beauty convention—offered more than 60,000 buyers and visitors a glimpse at beauty products set to hit the Asian market. Among them was Yvonne Kai, a beauty blogger and entrepreneur who made the trek to Hong Kong from Las Vegas. “[In Asia], there’s way more emphasis on skincare, more focus on beauty and wellness, and mo ...Read the full article