BAD NEWS: Funny Ads Make You Laugh but Don’t Actually Work?

by Pace Lattin
Advertisers often use humor to grab customers’ attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers’ benefit when it is “just right.Read the full article