Generating leads from content: Placing calls to action

by Brian Massey
Last month, I showed you how to turn a content page into a lead-generating landing page. After reading it, you should know what the following terms mean: Sidecar Showing the Guns Page Flair Peacocking Zuckerbait Heroing Lead Magnets Today we’re going to talk about where you should place powerful calls to action on a page.Read the full article