IAB shares updates for MRAID including viewability & audibility measurement

by Ginny Marvin
The Interactive Advertising Bureau (IAB) Tech Lab released updates for the Mobile Rich Media Ad Interface Definition (MRAID) for public comment on Wednesday. MRAID is the common API set by the IAB for mobile rich media ads to communicate with mobile apps. It allows developers creating ads with HTML5 and JavaScript to use universal commands to tell apps how the rich media ads ...Read the full article