Why Decreasing Inbound Call Volume May Help Your Business

Following Google's announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that "call commerce" is very much alive. That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used the click-to-call button in online ads, and 60% prefer a human being for a detailed inquiry over an automated system.Read the full article