What 4 agencies are doing to crack ‘voice tech’ like Alexa, Siri

by Tanya Dua
In February, CP+B and Domino’s made ordering pizza even easier than placing an order online. It let users order a pie simply by asking for it, using the Amazon Echo. But that was just the beginning. Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms.Read the full article