3 Innovative Lead Generation Strategies To Increase Sales

by John Beveridge
Is your lead nurturing strategy evolving to keep up with buyer behavior? According to the Oracle Marketing Cloud, 68% of B2B marketers say that increasing sales and conversion rates is the primary objective, yet only 20% consider their lead nurturing efforts highly successful. Like anything else in the world of inbound marketing, the tactics that produce success are constantly evolving.Read the full article