How Birchbox is using Snapchat to drive sales

by Yuyu Chen
Snapchat might be a hard nut to crack for many brand marketers because of its lack of metrics. But Birchbox knows how to turn its Snapchat followers into buying consumers through a simple trick: Vanity URLs. One of Birchbox’s holiday deals Over the Black Friday and Cyber Monday weekend, Birchbox created a simple URL — birch.Read the full article