How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and ...Read the full article