Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries

by Andy Taylor
It’s well known that Google’s Dynamic Search Ads (DSA) have the potential to feature longer headlines in text ad copy, as these headlines are pulled from the advertiser’s web page and aren’t limited by the hard caps placed on text ads created by paid search managers. While expanded text ads (ETAs) are now giving advertisers 60 characters to work with in crafting titles betwe ...Read the full article