How Oracle Data Cloud’s CMO organized to educate customers in a complex category

© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire category can lag. So what’s the best way to approach marketing? We talked with Cory Treffiletti, VP of marketing for Oracle Data Cloud, about this challenge. His story suggests the rise of what we call The Instructional Marketing Organization.Read the full article