Breakthrough Marketing Is About ‘Reflecting’ … Not ‘Inventing’

by Aaron Orendorff
What’s the secret to breakthrough marketing? Most of us would be tempted to answer: creativity. Wrong. And I can prove it … Legendary director Ron Howard recently appeared on Marc Maron’s podcast WTF, one of my favorite “guilty pleasures.” Around minute 36 of the interview, Maron asked a question that might at first appear to having nothing to do with marketing: “When you ...Read the full article