The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big proponent of recycling. Unless, that is, we’re talking about stitching old snippets of ad copy together in order to create your new Expanded Text Ads.Read the full article