How B2B Companies Are Using Marketing Automation

More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2. The report was based on data from a survey of more than 200 B2B executives (50% work for firms with 50 or fewer employees). Some 46% of respondents say their B2B firm makes extensive use of marketing automation tool ...Read the full article