What the heck is machine learning, and why should I care?

by Dave Davies
There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple of assumptions that may or may not ...Read the full article