How to get started with Programmatic advertising: A beginners guide

by Tara West
You’ve probably heard of programmatic advertising. As with all new and fast-growing advertising technologies, there’s often confusion as to what exactly it involves. This is a beginner’s guide to programmatic ads, designed to give you all the basic knowledge you need to confidently talk programmatic and get started! In 2015, 55% of all US digital display ads were bought progra ...Read the full article