Study: 55 percent of mobile dollars wasted

by Greg Sterling
A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand perceptions among consumers. These types of findings and conclusions aren’t new but they’re worth emphasizing because mobile traffic now dominates the PC, and much ...Read the full article