The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

by Amy Gesenhues
In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a social media war room the brand set up with its agency MRM//McCann during National Pancake Day. “We executed and implemented a social media war room with MRM/McCann, which meant we had a team of peop ...Read the full article