2016: The year in paid search (A year of massive change!)

by Ginny Marvin
Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen, and the calm before year-end reporting starts churning. Let’s take a breather and look back on all of the changes in PPC that came flying at us in 2016. First, let’s get one thing out of the way.Read the full article