Confessions of a Chinese programmatic exec.: ‘Trading desks are 10 times shadier here than in the U.S.’

by Yuyu Chen
If the ad tech market is a mess in the U.S., it is worse in China. Agency trading desks in the States received much criticism when last year’s Association of National Advertisers’ media transparency reports shined a light on sketchy ad tech deals. Much that was in the reports was an open secret; there has also been much lip service paid to reform.Read the full article