The Complete Guide to Using Social Proof in Ads and Landing Pages

by Margot Da Cunha
Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all of your closest friends and older idols started sporting UGG boots.Read the full article