Dun & Bradstreet buys Avention so its data can become real-time triggers

Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and marketing data provider Avention for $150 million. Based in Concord, Massachusetts, Avention is best known for its OneSource line of data products that offer info on businesses, contacts, and markets for sales people and marketers.Read the full article