How Global Radio is using new ad formats to get audio on the media plan

In the U.K., digital audio now has the scale for advertisers to take it seriously: 22 million listeners each week, according to the most recent numbers from Radio Joint Audience Research, a figure expected to exceed 30 million by 2020. At the same time, buying digital audio has become more simple. Now, Global Radio, which owns stations like Capital, Heart and Classic FM, is tac ...Read the full article