How Red Bull Quietly Changed its Video Marketing Strategy

by Greg Jarboe
In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...Read the full article

Danny MacAskill - "Way Back Home"

See Danny's new video first, check out: http://win.gs/1nspZyC Tailwhip it over to http://win.gs/1lxRNQQ for more biking! Way Back Home is the incredible new riding clip from Danny MacAskill, it follows him on a journey from Edinburgh back to his hometown Dunvegan, in the Isle of Skye. You can read about it and watch the interviews with Danny at http://www.redbull.co.uk/waybackhome The music is Loch Lomond "Wax and Wire" and The Jezabels "A Little Piece". http://www.myspace.com/lochlomondmusic | http://www.thejezabels.com


Felix Baumgartner's supersonic freefall from 128k' - Mission Highlights

For more adventure visit http://win.gs/1graqDm Song: http://smarturl.it/tafreespacedout After flying to an altitude of 39,045 meters (128,100 feet) in a helium-filled balloon, Felix Baumgartner completed a record breaking jump for the ages from the edge of space, exactly 65 years after Chuck Yeager first broke the sound barrier flying in an experimental rocket-powered airplane. Felix reached a maximum of speed of 1,357.6 km/h or 843.6 mph(Mach 1.25) through the near vacuum of the stratosphere before being slowed by the atmosphere later during his 4:20 minute long freefall. The 43-year-old Austrian skydiving expert also broke two other world records (highest freefall, highest manned balloon flight), leaving the one for the longest freefall to project mentor Col. Joe Kittinger. Watch the Full Recap: http://www.youtube.com/watch?v=dOoHArAzdug http://www.redbullstratos.com ___________________________________________________________ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and YouTube exclusive series, prepare for your "stoke factor" to be at an all time high. Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://www.youtube.com/subscription_center?add_user=redbull


Inspired Bicycles - Danny MacAskill April 2009

Filmed over the period of a few months in and around Edinburgh by Dave Sowerby, this video of Inspired Bicycles team rider Danny MacAskill (more info at www.dannymacaskill.com) features probably the best collection of street/street trials riding ever seen. There's some huge riding, but also some of the most technically difficult and imaginative lines you will ever see. Without a doubt, this video pushes the envelope of what is perceived as possible on a trials bike. Credit to Band of Horses for their epic song 'The Funeral.' You can find out more about the band and their music at www.bandofhorses.com or you can buy the featured song from itunes here: http://ax.itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fax.itunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewAlbum%253Fi%253D129649334%2526id%253D129649178%2526s%253D143441


Danny MacAskill's Imaginate

» Go behind the scenes with Danny! http://win.gs/MakingOfImaginate Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill's Imaginate sees Danny take a completely different approach to riding. Enter Danny's mind and enjoy. » WATCH Danny's film "Epecuen": http://win.gs/Epecuen » Subscribe to Red Bull: http://win.gs/SubToRedBull Song: http://goo.gl/LkdlE Houston - "Runaway" _____________________________________________________ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter