Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors.Read the full article

TopRank Marketing News Roundup January 13th, 2017

Join TopRank Marketing's Tiffani Allen and Josh Nite for a peek into the top marketing stories of the week!

  • Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing - 22 readers - Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see.