Online Returns Will Put a Damper on Online Sales

by Michael Levanduski
Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016 holiday season provided an increase of conversions by 18.63%, impressions up by 35.7%, and the average cost per click for paid search advertising increased 1.56%, while at the same time the average value of an order was reduced by 5.Read the full article