Twitter Analytics: A Guide for Marketers

Why do Twitter analytics matter? Why was Freaks and Geeks cancelled after 12 episodes—when the show was clearly just very ahead-of-its-time? Why did they get rid of Pepsi Blue? The point is, Twitter marketing strategies—just like TV shows and soda flavors—are measured by their success (or lack thereof). If they aren’t working, something must change.Read the full article