Dangerous Misconception: “Affiliate Marketing Channel”

by Geno Prussakov
Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. It is a very common phrase you’ll hear from marketers.Read the full article

Leveraging Affiliates' Cross-Channel Nature

Where does the affiliate channel stop and other channels begin? In this session, industry thought leader Geno Prussakov shows affiliate's true place in the marketing ecosystem. Apply information from this session and your affiliate program will reach new heights.