How Product Packaging Influences the Customer Experience

by Douglas Karr
The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.Read the full article