Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

by David Cohen
Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.Read the full article