How Marketers on Facebook Can Convert in a Mobile Minute (Report)

by David Cohen
Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why. The social network’s research arm tapped internal data and commissioned a survey by Kantar, and its findings included: Mobile accounted for 51 percent of online transactions during the 2016 holiday se ...Read the full article