YouTube gains access to Google account data for ad targeting, teases new measurement solution

by Ginny Marvin
Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting A little over a year ago, Google folded the YouTube advert ...Read the full article

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