“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because less than 10% of marketers believe they’re “highly effective” at it. That’s because slapping on “Hey $FNAME” to an email before it heads out the door ain’t personalization.Read the full article