The rise of retention marketing as a strategic priority in 2017

It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one. It should come as no surprise, then, that retention marketing is moving up the priority ladder in the ...Read the full article

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