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forbes.com - 8 readers - Starting on Wednesday, Facebook-owned Instagram will test ads in Stories from more than 30 companies globally such as L’Oreal, Buzzfeed, Nike, Capital One, General Motors, Coca Cola and Netflix. And in the coming weeks, Instagram plans to extend the ability to all advertisers.
business.financialpost.com - 10 readers - Exclusive: Beginning Wednesday, Canada will be the first country to receive a new social chat platform within Google's YouTube app for iOS and Android
adweek.com - 8 readers - Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of t
adweek.com - 8 readers - Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.
adweek.com - 9 readers - Snapchat may or may not become mobile television for younger generations.