How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure with the ‘Fire Phone’ is still fresh in our memories.Read the full article