[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

by Matt Mcgee
Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political with their advertising messages. Ads from 84 Lumber, Budweiser, Audi and others attracted much of the social media buzz during and after the game, but there are risks — not all of the conversation about those ads was positive.Read the full article

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