Why Back-end Tech Is Key for Food Delivery Startups

It’s surprising to see how few local delivery startups stand out with their marketing messaging. For the uninitiated customer, what’s the difference between Postmates and Delivery.com, or DoorDash, Caviar, and Grubhub? Their websites have similar closeups of delicious dinners and offer some version of “we deliver food to your house” as copy.Read the full article