‘They buy into their own Kool-Aid’: Confessions of a fed-up ad tech exec

The bewildering digital ad supply chain is said to benefit vendors, but for the latest in our anonymous Confessions series, we talked to an ad tech executive who views the complex chain as an elaborate lie. Here are the excerpts, edited for clarity. What irritates you the most in ad tech? Omission of how agencies and their ad tech vendors are taking media dollars off the tabl ...Read the full article