What is influencer marketing, and why should it be part of your digital strategy?

by Marcela De Vivo
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells you, “My secret formula is the greatest”, you will probably believe him.Read the full article