How to write PPC text ads in 2017’s sophisticated environment

by Matt Umbro
I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved to the point where you must consider many different components.Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http://www.smxeast.com http://www.smxwest.com If you are interested in marketing technology, check out our martech conference series: http://www.martechconf.com For daily digital marketing content, check out our editorial sites: http://www.searchengineland.com http://www.marketingland.com http://www.martechtoday.com